THE CONFESSION:

“When we started the business we made pretty much made all the decisions together. As we've grown, we've naturally taken ownership of different areas and don't need to be involved across everything .

I know that's a good thing.

But recently I've been feeling pretty out of the loop. Decisions are being made without me, and I often only hear about things after they’ve already been decided.

Rationally - I know not everything needs my input. But it's hard not to wonder whether I'm being left out because my opinion isn't wanted. And I don't really know what to do about it.””

Black baseball cap with a red star logo on the front.

This is a really common stage of growth for co-founders. When you first start a business, you make almost every decision together. You're figuring things out, building trust, understanding each other's strengths and learning how you work as a team.

As the business grows, that naturally changes. Clear ownership becomes important. Autonomy becomes important. And in many ways, it's a sign of a healthy partnership.

But what I often see is that teams redesign ownership without acknowledging what else that impacts. Because this isn't just an operational shift, it's a relational one - you used to be involved in everything together, and now you're not. And even when that change makes complete sense for the business, it can still feel uncomfortable.

What stands out to me in what you've shared is the difference between feeling informed and having input. Not every decision needs your input. But most people still want to feel informed, considered and connected to what's happening in the business.

Often the tension isn't that you want decision-making power, it's that you want visibility. You want to understand the thinking and feel like you're part of the team, even if you're no longer part of every decision.

Does that resonate? Do you miss having more influence over these decisions? Or do you miss the sense of teamwork and collaboration that came from making them together? It might be both! But they aren't necessarily the same thing.

Then there's the story you're telling yourself. You say you know not every decision needs your input, but emotionally you're wondering whether your opinion isn't wanted. That's a big leap. And it might be true. But it also might not be…

So it's worth asking yourself: what am I making this mean? Are you telling yourself that being left out of a decision means that your opinion isn't valued? Are you telling yourself that means that you're becoming less important in the business? Less influential? Less needed?

Understanding that meaning is really important, because your co-founder may be seeing this from a completely different perspective. They may think they're demonstrating trust by making decisions independently. Meanwhile, you're experiencing that same behaviour as exclusion. And neither is right or wrong.

Which brings us back to communication. I'd encourage you to have a conversation about ownership, but also about inclusion.

Discuss questions like:

  • What decisions do we genuinely need to make together, and why? What criteria or guidelines help us decide that?

  • What decisions do we simply want visibility on, even if we don’t need input? How will we keep each other informed?

  • And what helps each of us feel informed, connected and involved as the business continues to grow?

Because roles, responsibilities and decision-making frameworks aren't something you define once and leave alone. As the business evolves, they need to evolve too. As a rough guide I’d say they need revisiting every 6 - 12 months depending on your rate of change or growth.

So how can you use this moment as an opportunity to build a stronger partnership and way of working going forward? You’ll need to re-define it again and again as you expand, so lean in. Frame it as an opportunity to have a creative and connecting conversation - because it is exactly that. I wish you all the best for the next steps

The Pittsburgh Steelers logo, featuring a stylized oval with the word 'Steelers' and two blue four-pointed stars.

A QUESTION FOR YOU ALL TO ASK YOUR CO-FOUNDERS:

HOW DO WE WANT TO BALANCE OWNERSHIP, AUTONOMY, AND INCLUSION AS WE GROW?

This edition was published on the 12th June 2026